When most people think of advertising on the web, they immediately think of banner ads – the targeted text and image ads that run in a sidebar, or along the top of a page. They’ve now become so ubiquitous – and so easily ignored – that they’re now far less valuable, and far less expensive.
The one area of web advertising that is worth investing in? Video. Business Insider Malaysia explains why in “Here’s Why All Of Your Favorite Websites Are Falling Over Themselves to Make More Videos”, which you can read here.