Social Media Video Production

Social media videos are one of the most effective ways to connect with your audience and humanise your brand. They attract higher engagement than static posts, helping businesses boost visibility, reach and trust. Videos also make complex messages easier to understand, improving click-through rates and conversions.

From a marketing perspective, consistent video content strengthens brand recall and supports every stage of the customer journey, from discovery to decision-making. Additionally, social platforms reward video posts with better algorithmic reach, meaning your content is more likely to be seen by the right audience without increasing ad spend.

Social media videos can take many forms depending on your goals and audience:

• Brand stories and promotional clips – to introduce your company or product.

• Customer testimonials – to build credibility and trust.

• Behind-the-scenes or culture videos – to showcase authenticity.

• Educational or how-to videos – to provide value and establish thought leadership.

• Event highlights and interviews – to extend the reach of live experiences.

• Short-form social edits or reels – to capture attention and encourage sharing.

A balanced mix of these formats keeps your brand visible, relatable and relevant across platforms.

Producing effective social media videos takes more than just filming — it’s about planning, storytelling, and optimising for each platform. Here’s how to create videos that capture attention and drive results:

1. Know your audience and platform: Tailor your message, tone and format for where your audience spends time — whether it’s LinkedIn, Instagram, TikTok or YouTube.

2. Set clear objectives: Define what success looks like — brand awareness, engagement, or lead generation — before you start filming.

3. Plan your content: Write a simple script or storyboard to stay focused and ensure your video delivers a clear message.

4. Capture attention early: Start strong with a visual hook or question that stops the scroll within the first few seconds.

5. Keep it short and engaging: Social media audiences prefer concise, high-impact content that gets to the point quickly.

6. Use high-quality visuals and sound: Professional lighting, clean audio and good framing make a huge difference to viewer perception.

7. Add captions and branding: Make your videos accessible and recognisable, even when viewed without sound.

8. Edit smartly for each platform: Optimise video size, aspect ratio and length for the best performance across channels.

The cost of producing a social media video can vary widely depending on factors such as duration, complexity, location, and the level of creative or technical support required. On average, small-scale videos for social platforms can range from a few hundred to several thousand dollars per piece.

At AsiaWorks, we understand that every brand and campaign is unique. We provide customised quotes tailored to the scope, scale and objectives of each project, ensuring you receive the right creative solution and production quality to suit your budget and goals.