Video Content Creation and Strategy

Video is the most powerful tool in your kit, but it’s also the easiest to get wrong.

For three decades, AsiaWorks has created content that doesn’t just look good – it delivers results.

We’re strategic storytellers who solve real business challenges. Our team doesn’t just produce videos; we craft visual solutions that drive measurable outcomes for clients throughout Asia and beyond.

We build lasting partnerships based on a simple formula: strategic thinking, creative execution, storytelling and content that generates genuine results.

This isn’t just about making video, it’s about advancing your business objectives through visual storytelling that works.

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Our Video Content Creation Process

We don’t just make videos, we solve your video content problems.

From concept to completion, we provide a transparent process for our clients, from objective, ideation, and scriptwriting, to filming, post-production, and distribution.

Discovery and Ideation

Good Content = Clear Objective.

We don’t jump straight to the shoot. We start by asking the right questions, about your goals, your audience, and what actually moves them. Smart ideas come from sharp discovery, and we make sure the story we tell is the one your audience needs to hear.

Concept Development and Design

Ideas are easy. Making them work is the hard part.

We’ve been developing concepts to meet real business goals for 30 years, whether that’s grabbing attention, building trust, or driving action. Every idea we put forward is grounded in strategy and the realities of designing video content that actually works.

Video Content Strategy and Planning

Content without a strategy won’t stand out.

We build video strategies that actually serve your brand, your goals, and your audience. From identifying the right formats and storytelling techniques, to selecting the best distribution channels, we craft a cohesive strategy that maximises engagement and impact.

Scriptwriting

Your Voice. Written by humans.

Scripts should sound like you, not generic clichéd marketing speak, and definitely not AI. Our multicultural copywriters and creatives write to move audiences across Asia. Whether its co-creating scripts with you, or writing from scratch. We’re all about real understanding, real voice and real connection.

Storyboarding

Seeing, is believing

Good storyboards save time, money and frustration. We map it out, so everyone knows exactly where the story is going. Clear, creative, and built to make production faster, not harder.

Video Production and Videography

At home in Asia, connected to the world.

AsiaWorks gives you access to an unrivalled network of local crew, producers, editors and equipment across APAC and beyond.

Editing and Post-Production

Fast • Accurate • Creative

Our global team of editors use state-of-the-art systems to connect to you, so we can collaborate in the cloud, tracking and turning around revisions quickly and efficiently.

Long-Term Content Creation Strategy

It’s never just one video…

We offer packages to optimise your long-term strategy, leveraging your video content across platforms. We ensure that your video content continues to thrive, and drive ROI well into the future.

We’re in it for the long run, together.

How Video Storytelling Benefits Your Organisation

From dynamic promotional videos and insightful corporate documentaries to interactive social media content, we produce video stories that capture attention and convey your message effectively.

Our focus is always strategic and customer-centric, ensuring that each piece of video content we create engages and aligns with your broader goals. Unlock the power of video storytelling with AsiaWorks to enhance your brand’s presence and deliver ROI and measurable results.

Enhances Brand Recognition

Video storytelling is a powerful tool to enhance recognition for your organisation, whether you’re working in a business, nonprofit, or running public relations campaigns. It helps create a lasting impression by combining compelling visuals and narratives. This emotional connection ensures your organisation remains top-of-mind for your target audience.

Boosts Engagement and Reach

Videos are shared more often than any other type of content on social media. By leveraging video storytelling, your organisation can boost engagement and reach a wider audience. Engaging stories captivate viewers, encouraging likes, shares, and comments, which ultimately expand your organisation’s visibility and impact.

Builds Trust and Credibility

Authentic storytelling enhances trust and credibility. Videos that feature real stories, testimonials, and behind-the-scenes content can humanise your brand image, making it more relatable. This builds up a loyal audience base who trust your organisation and its mission.

Facilitates Better Communication

Video storytelling simplifies communication, making it more effective. By using visuals, music, and narrative elements, you can explain your services, organisational values, and initiatives in a way that your audience can easily absorb. This is particularly valuable for development communication campaigns.

Why Choose Us for Your Video Content Creation

Collaborative

We work as an extension of your team, and aim to keep things simple and easy. We value open communication and a collaborative approach to achieve your goals. We also work on long-term partnerships with all our clients.

Creative

Our creativity goes beyond the award-winning video productions and storytelling we’re known for. It’s about solving challenges and problems with innovative solutions and strategies that drive results for you.

Connected

We may be at home in Asia, but we cover the world. With full video production service offices located in Singapore, Bangkok and Jakarta, we also draw on the unrivalled expertise of our global network of staff and partners.

Featured Works

USAID: Beauty Without Ivory

Testimonials

"We were very impressed with the professionalism and creativity of the Asia Works staff at all times."

Dulwich College, Singapore

"For Creative Storytelling, AsiaWorks is our go-to Agency."

Visa

"A huge THANK YOU to your team for producing such a wonderful and emotional video for us.”

BT

"The Videos produced by AsiaWorks added considerable impact and reach"

British Chamber of Commerce, Singapore

"A huge thank you to you for your expert directing and producing, which made a huge difference, and to your amazing crew!"

Ericsson

"I love your video. Feels like I'm watching a documentary about remote live streaming."

Singtel

"The video is a hit. Comments are around how fun the video is while getting important messages across."

Standard Chartered

"Their team are perfectionists with a genuinely personal, friendly touch. That combo is hard to find."

Freeland Foundation

"The videos all performed well. Views and Video Completion Rates were above our benchmarks."

Bloomberg

Video Content Creation Services FAQs

What are video content creation services?
Video content creation services include everything from concept development and scriptwriting to filming, editing, and final delivery. We take a creative and strategic approach, ensuring that the content aligns with your brand, engages your audience and fulfils objectives and ROI.
Why should I work with AsiaWorks? Can’t I just hire a videographer?
It all depends on your desired outcome. Most videography companies are solo owner-operators (despite what their website may say), which might suit your needs and budget. However, while outfitted with professional equipment, videographers might lack the expertise to develop your ideas into effective or creative video creation that meets initial objectives. Without experience in scripting, storyboarding, or creative direction, this could be a challenge – you could end up having to do this important work by yourself.

Working with a creative video agency like AsiaWorks gives you access to a broad range of skills and experience, offering more than just a solo “pro” with gear. We collaborate closely to understand your objectives and strategise tailored outcomes and creative solutions for your video project.

Video content creation agencies like ours come with a trusted, vetted network of staff and partners. That means when a videographer can’t help because they’re busy, we can be a dependable and consistent collaborator.

How much do content creation services cost?
The cost of content creation services can vary widely depending on several factors such as the type of content, the complexity of the project, the experience of the content creators, and the geographical location. Generally, content creation services can range from a few hundred dollars for simple projects to several thousand dollars for more complex or high-quality productions.

Prices vary depending on the complexity and scope of the project. As a content creation company, we offer packages starting from $2,500 for basic production projects to $25,000 or more for high-end productions. We’re happy to discuss your specific needs and budget to provide a custom quote.

What are the different types of video storytelling?
Video production and video editing are distinct phases of creating a video. Video production refers to the entire process, including pre-production, production, and post-production. Video editing specifically refers to the post-production phase where the raw footage is cut, arranged, and polished to create the final video.
Why should I work with a regional or global video content creation company or agency?
Working with a global creative video agency offers several key advantages:

  • Broad Expertise: Global agencies bring diverse perspectives and experience across markets, allowing them to tailor content to resonate with various cultures and demographics.
  • Scalability: A global agency has the resources to scale video production efficiently, handling everything from small local projects to large international campaigns.
  • Consistency: They ensure brand consistency across regions, ensuring your message stays cohesive while adapting to local nuances.
  • Access to the Latest Innovations: Global agencies often work with cutting-edge technologies and trends, giving your content a competitive edge.
  • Extended Network: With a presence in multiple regions, they provide access to local talent, crews, and production resources worldwide, streamlining complex projects.
  • Local Knowledge: A global agency combines international reach with local expertise, leveraging deep local knowledge and established networks to navigate regional regulations, customs, and audience preferences effectively.
Do you use Artificial Intelligence (AI) in your creative video work and projects?
At AsiaWorks, we recognise that artificial intelligence is advancing rapidly, and we are committed to using it responsibly in our creative video work. We are fully aware of the ethical considerations surrounding AI, and as a result we ensure that our approach is always client-led. We use disclaimers transparently, and while AI presents opportunities for cost-efficiencies and enhanced production workflows, we prioritise maintaining creativity, authenticity, and the human touch. Our goal is to leverage AI where beneficial, without compromising the values and quality that matter most to our clients.

Want to find out more?

If you are interested in learning more about our video production services and how we can help, get in touch today.

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